Creating Little Lovezees
Little Lovezees is a brand of interactive pet toys for kids. I led the creative efforts to launch the brand. This included logo design, building brand identity, writing the character lore, packaging design, and shaping the product itself. This was one of the most immersive projects I have been apart of, simultaneously working on the high level brand story while diving into the minutia of packaging dielines and illustrating character profiles.
Packaging Design
Product Design
I developed the concepts of the outer shell and button geometry and worked with the factory to translate to CAD for production tooling. I also defined product coloring for the shell and modeled characters.
