Building the Work Sharp Brand

I spent most of a decade building the Work Sharp brand. I began as the lone in-house designer and eventually assembled a small team to create a brand that has taken over the knife sharpening category.

During my time at Work Sharp, my responsibilities spanned the creative gamut. I led a complete packaging refresh, built a new e-commerce website, produced videos, created ad campaigns, illustrated instruction manuals and launched a sub-brand of kitchen knife sharpeners.