Blockaroo Product Launch

Blockaroo is a brand of magnetic building toys for kids. I was tasked with creating packaging and product imagery for the 50 Piece Trunk set.

For the packaging, I was asked to push the boundaries of the established style guide to give the brand a small refresh. I started with adding a kid at play on the cover art. This offered a sense of scale and play pattern. Next, I created new graphics for the “How it works” section on the back of the box that show each feature intuitively. Last, I designed the treasure chest clasp to offer a fun storage solution without adding cost to packaging.